NAR Consulting

Marketing Budget Calculator

What could you afford to spend to win a new job?

We use a marketing budget of 8–10% of job revenue, including ad spend and agency fees.

Sample numbers. Replace with your own.

Your average signed job value before tax.
$
The percentage left after direct job costs, such as labour and materials.
%
Of every 100 projects you quote, how many become signed jobs? For example, enter 20 if you win 1 in 5 quotes.
%

For this estimate, we assume 25 out of every 100 leads receive a quote. Your actual rate may differ.

Illustration, not a forecast: 100 leads → 25 quotes → 5 signed jobs

Use CAD or USD consistently. Results use the same currency as your inputs.

Estimated marketing budget per lead

$120–$150

Gross profit per job

$12,000

Marketing budget per signed job

$2,400–$3,000

Gross profit left after marketing

$9,000–$9,600

The amount left still needs to cover sales costs, overhead, and profit. These are planning estimates based on your inputs, not a forecast, a break-even calculation, or a quote from NAR.

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